AI Lead Intake & Triage Agent

The Challenge

This is the exact problem we pitch clients on fixing — so we felt it ourselves first. Every new inquiry on this site lands as a plain email. Nothing separates a high-intent buyer ready to book a call from a low-priority "just looking" message, and nothing responds until we manually check the inbox. On a good day that's a short delay; on a busy one, it's hours — exactly the kind of slow, manual step we tell prospects to automate.

The Solution

We built a webhook-driven pipeline in n8n that takes a new lead, runs it through Google Gemini to classify urgency and draft a first-pass reply, then branches: anything flagged high-intent triggers an instant email alert to the team, so it never waits behind lower-priority messages.

What we validated

Running this against our own lead data end-to-end confirmed the pipeline itself works as designed:

• Gemini reliably classifies incoming lead urgency without manual review
• A usable first-draft reply is generated automatically, ready for a human to send as-is or edit
• High-intent leads correctly trigger an instant email alert, low-priority ones don't
• The whole flow runs unattended from webhook trigger to notification — no manual step in between