Case Study

A Free SEO Audit Tool

A self-serve tool that audits a website live — the same checklist we run on our own site, plus a genuine PageSpeed score. Try it yourself at /seo-audit.html.

Built by

Kasa Tech (in-house)

Problem

Most free SEO checkers give shallow, generic results

Stack

PHP, Google PageSpeed Insights API

Status

Live and in use

The Challenge

Most "free SEO audit" tools online fall into two camps: a generic checklist that isn't actually checking your page at all, or a proper SaaS tool with a free tier so limited it's barely usable. We wanted something that gives a real, useful answer the moment someone uses it — an actual check of their actual page, not a template.

The Solution

A self-serve tool: enter a URL, and the server fetches and audits that actual site live — title and description length, missing alt text, structured data, sitemap and robots.txt presence, mobile viewport — plus a real Google PageSpeed performance score, not an estimate. Because this means fetching a URL a visitor controls, it's built with the same security discipline as anything else on the site that touches untrusted input: private and internal addresses are blocked before any fetch happens, protocols are restricted to HTTP/HTTPS only, and every redirect hop is re-validated.

How it works

Five steps, from URL to report.

1

Enter a URL

Any public website

2

Safe server-side fetch

Private addresses blocked before fetching

3

Checklist run

Same audit we run on our own site

4

PageSpeed check

Real Google performance score

5

Instant report

Shown on-page, no waiting

Try the Free SEO Audit Tool →

What we validated

We ran the tool against kasatech.in itself before pointing anyone else at it — the same "test it on ourselves first" discipline behind every build here. It now scores 100/100 on its own audit.

Want something like this built for your site?

A useful free tool, built with the same care as anything we'd ship for a client.

Try the Free SEO Audit Tool Get a Free Consultation